Who doesn’t love a good story?

Corporate communications and the power of storytelling (Note: This blog post originally appeared on LinkedIn in 2016). By Will Martin @wmartin89 Storytelling. It’s not just for consumers, anymore. Storytelling is emerging as the foundation of professional communication. In order for people to buy our product, they first need to believe in our story. People want to … Continue reading Who doesn’t love a good story?

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