Influencer engagement done right

Lessons Learned from the Ford Fiesta Movement Campaign (Note: This blog post originally appeared on LinkedIn in 2016) By Will Martin @wmartin89 In researching examples of blogger outreach, I recently came across Ford’s effort to spread the word among young consumers about the Fiesta, a sporty, affordable model that could appeal to fiscally challenged millennials. A Detroit … Continue reading Influencer engagement done right

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Who doesn’t love a good story?

Corporate communications and the power of storytelling (Note: This blog post originally appeared on LinkedIn in 2016). By Will Martin @wmartin89 Storytelling. It’s not just for consumers, anymore. Storytelling is emerging as the foundation of professional communication. In order for people to buy our product, they first need to believe in our story. People want to … Continue reading Who doesn’t love a good story?