Influencer engagement done right

Lessons Learned from the Ford Fiesta Movement Campaign (Note: This blog post originally appeared on LinkedIn in 2016) By Will Martin @wmartin89 In researching examples of blogger outreach, I recently came across Ford’s effort to spread the word among young consumers about the Fiesta, a sporty, affordable model that could appeal to fiscally challenged millennials. A Detroit … Continue reading Influencer engagement done right