From Belgium to the Big 10

Elodie Van Dievoet leads Michigan into NCAA women’s golf regionals (Note: This story originally appeared on Maize n Brew, the popular University of Michigan sports site). By Will Martin Elodie Van Dievoet grew up around golf. Like, really good golf. But the record-setting Michigan sophomore nearly chose another path. “My mother, she played in Europe and the LPGA,” … Continue reading From Belgium to the Big 10

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How much will Asiasi’s departure hurt the Michigan TE squad?

The massive end showed promise, but he leaves behind plenty of talent in Ann Arbor (Note: This story originally appeared on Maize n Brew, a popular Michigan Wolverines sports site, in 2017). By Will Martin The departure of Devin Asiasi for UCLA leaves a big void among Michigan tight ends - literally. At 280 lbs., … Continue reading How much will Asiasi’s departure hurt the Michigan TE squad?

Doulas are for dads, too

Men are increasingly discovering the benefits of hiring birth and postpartum doulas (Note: This story first appeared in Sacramento Parent Magazine in 2017) By Will Martin When I agreed to hire a doula, it was more a gift to my wife than an endorsement of the profession. I’d heard of doulas, but they only came up … Continue reading Doulas are for dads, too

Johnson sisters help Michigan water polo team achieve elite status

  In a world where the powerhouse teams are in California, Michigan - the No. 7 team in the country - has broken through. (Note: This story originally appeared on Maize n Brew, a popular University of Michigan sports site, in 2017). By Will Martin California has something of a stranglehold on collegiate women’s water polo. … Continue reading Johnson sisters help Michigan water polo team achieve elite status

War, what it’s been good for

10 military innovations that transformed our everyday lives (NOTE: THIS STORY ORIGINALLY APPEARED ON LINKEDIN IN 2017). By Will Martin War, what is it good for? Quite a bit, it seems. Military innovations have a habit of finding their way to civilian life. Designed for the barracks or the battlefield, they prove just as practical on main … Continue reading War, what it’s been good for

No simple affair

Army's Bilateral affairs position in Ukraine a demanding, dynamic mission (Note: This story originally appeared on Defense Department websites in 2016). By Will Martin @wmartin89 Maj. Alexys Scott speaks in a deliberate manner that betrays his background as an Army officer. His sentences are unhurried, his gestures so intentional they seem calculated to mirror his words. But when … Continue reading No simple affair

Influencer engagement done right

Lessons Learned from the Ford Fiesta Movement Campaign (Note: This blog post originally appeared on LinkedIn in 2016) By Will Martin @wmartin89 In researching examples of blogger outreach, I recently came across Ford’s effort to spread the word among young consumers about the Fiesta, a sporty, affordable model that could appeal to fiscally challenged millennials. A Detroit … Continue reading Influencer engagement done right